DECODING HAIDILAO'S MARKETING MIX: A STRATEGY FOR SUCCESS

Haidilao has achieved remarkable success in the global hot pot industry, and its achievement can be attributed to a well-crafted marketing mix. The company utilizes a variety of tactics across the four Ps: product, price, place, and promotion. Haidilao's distinctive hot pot offering is known for its ingredients, attracting a loyal customer base. Th